AS part of its commitment to make an inroad in every emerging market, global leader in the new digital era, ASUS, last week in Lagos launched its range of Mobile Personal Computers into the Nigerian market.

ASUS also used the launch platform to introduce its preferred distributor partner for Nigeria, NEPTECH Limited.

NEPTECH is a dynamic technology distribution company with a profile partnership with some of the most reliable brand icons in the ICT world.

Unfolding the company’s plans for the Nigerian competitive IT market during the introduction of its various state-of-art Laptops, Mini Notebooks and Tablets PCs, ASUSTek’s Country Product Manager for West Africa, Mr. Simplice Zaongo informed the gathering that the ASUS success story is evident in the strong presence the brand shows in more than 50 countries. With offices in Europe, Asia, Australia and New Zealand, the Americas, and South Africa, the company is ready to win in Nigeria

Being global top 3 in Consumer Portable PC, he disclosed that ASUS has consistently posted significant year-on-year growth in terms of consumer portable PC units already shipped to various markets.

Acknowledging the presence of foreign and local brands in the market, he said with optimism that ASUS has the capacity to initiate a rapid growth and maintain strong presence in the Nigerian market.

“We are aware of competition in the market. Our after sales service support and price will be our selling point. Nigeria is an important market for us. ASUS will cover all market segments in Nigeria and have products suitable for every consumer, adding that , we are dedicating an ASUS pre-sales office for Nigeria by fourth quarter of 2012, and we will continue to collaborate with NEPTECH to provide reliable and high quality products, marketing and service to the customers in Nigeria”.

According to Simplice, ASUS will target many channels including computer shops dedicated to selling Laptops ,computer and electronic shops: selling laptops and other electronic devices , IT Shops: not selling laptops, but selling smartphones, mobile phones and tablet PC.