By Emma Elebeke

To widen the reach of local and international players in the growing Nigerian market through safe, easy, affordable shopping and connective technology, Nigerian based online shop, Kasuwa.com has announced plans to invest on over 20,000 book titles across the board to its customers.

The online store offers other products like electronics, games, mobile phones and home appliances but said that the online bookstore is its biggest investment so far.

The company said the country-wide literacy growth, and a renewed appreciation of culture and literature brought by new millennium, informed the company’s decision to invest in providing over thousands of book titles from children’s books and business management to religious texts and lifestyle titles.

Speaking on the rational behind the investment, the firm’s public relations manager, Buki Animashaun, said “This, without a doubt, eliminates the limitations on access to titles and an absence of choice that has constrained a lot of the Nigerian reading audience.

“That appetite for reading has guided our strategy in this area, to expand the options beyond internal supplies and small book shops to providing access to a huge resource of thousands of titles.”

That investment has already begun with the availability of an impressive 20,000 plus book titles.