A Nigerian football analyst, comedian and digital creator, Kelvin Osamudiamwen Idoboiwa, popularly known as Kelbenky, has unveiled plans to launch a new initiative called Kelbenky Football Challenge, aimed at uncovering grassroots football talent while creating an exciting platform that combines sports, entertainment and youth empowerment.

The project, in a developmental stage, represents a new direction for the award-winning content creator, whose football-related content has earned him a loyal audience of over a million followers across social media.

Unlike conventional football tournaments, the Kelbenky Football Challenge is envisioned as an interactive competition that celebrates both athletic ability and the passion Nigerians have for the game. Organisers say the initiative will provide young players with an opportunity to showcase their talents while engaging with fans through digital content and live experiences.

Speaking about the project, Kelbenky said the idea was inspired by his desire to create opportunities beyond entertainment.

“Football has always been a huge part of my life and my content. I’ve spent years building a community around the sport, and now I want to give something back by creating a platform that can inspire young talents and give them a chance to be seen.”

The competition is expected to attract participants from different communities, bringing together aspiring footballers, fans, content creators and entertainment personalities in an event designed to celebrate Nigeria’s deep football culture.

For Kelbenky, the initiative reflects his belief that creators can use their influence to make a meaningful impact outside social media.

Over the years, he has built a reputation as one of Nigeria’s fastest-growing digital personalities, earning recognition for his ability to merge comedy with football analysis in a way that resonates with millions of viewers.

His contributions to the creative industry have been recognised with honours including the Outstanding Social Media Influencer Award at the Yuki Entertainment Award of Recognition and the Outstanding Content Creator Award at the Inno Production Award of Excellence.

While official dates, venues and registration details for the Kelbenky Football Challenge will be announced in the coming months, anticipation is already building among his followers.

As preparations continue, Kelbenky says his vision is simple: to build a competition that not only entertains but also opens doors for talented young footballers whose abilities deserve a wider audience.

“If this challenge can help even one young player take a step closer to achieving their dream, then we’ve achieved something meaningful. That’s the legacy I want this project to have,” he noted.