By Chioma Obinna

Polaris Bank has thrown its weight behind efforts to curb drug abuse and illicit trafficking in Nigeria, sponsoring a media capacity-building programme aimed at strengthening journalists’ role in prevention, advocacy and public education.

The programme, organised by the Nigerian Online Media Alliance (NOMA) to mark the 2026 International Day Against Drug Abuse and Illicit Trafficking, brought together journalists, health experts, anti-drug advocates, policymakers and students to discuss strategies for tackling substance abuse through responsible reporting.

Held in collaboration with the National Drug Law Enforcement Agency,  (NDLEA) International Society of Substance Use Prevention and Treatment Professionals and the Federal Neuro-Psychiatric Hospital Yaba, the event focused on the theme: “Responsible Media, Drug-Free Nigeria: The Journalist’s Role in Prevention and Advocacy.”

As part of its support, Polaris Bank donated branded items including cable chargers, water bottles, umbrellas, piggy banks and mathematical sets, which were distributed to journalists and students at the programme.

Organisers said the gesture went beyond corporate branding, describing it as a strategic investment in youth empowerment, financial literacy and education.

Chairperson of NOMA, Theresa Moses, praised the bank’s intervention, saying it contributed significantly to the success of the event.

“We are sincerely grateful to Polaris Bank for supporting this important programme,” she said.

“Beyond their practical value, these items represent the bank’s commitment to education, financial literacy, youth development and social impact. Their support contributed significantly to the success of this event.”

Participants at the programme stressed that the media remains a powerful tool in shaping public perception and influencing behavioural change, especially among young Nigerians increasingly exposed to substance abuse.

They called for stronger partnerships between the private sector, government and civil society to tackle the growing menace.

Stakeholders also commended Polaris Bank for what they described as its sustained investment in community development and social responsibility.

According to the organisers, combating drug abuse requires “collective action, education and sustained public awareness.”