By Okoye Chioma

Say Samson is an accomplished television producer, director, and media executive with over 18 years of experience in content creation, live production, broadcast, brand activations, reality television, and large-scale entertainment projects.

He is the Founder and Executive Producer of REACT Media Ltd, a creative production company driven by storytelling, innovation, and high-quality visual execution. With a strong passion for creating engaging content that connects with audiences, Samson has built a reputation for delivering compelling productions across television, digital platforms, live events, concerts, and branded entertainment.

Formerly the Group Head of Activ8 and Supervising Producer at Soundcity under Group8 Ltd, Samson has successfully overseen projects from concept development through production and post-production. His versatile skill set covers creative direction, production management, TV directing, editing supervision, broadcast execution, and full-scale event content production.

As a reality television producer and director, he has worked on some of Nigeria’s notable entertainment formats, including De9ja Spirit Talent Hunt (DTH) from 2021 till date, Goldberg Ariya Omoluabi in 2019, 2021, 2022, and 2023, Life Beer’s HiLife Fest in 2019, 2022, and 2023, Naija Hood Rep in 2022, and Design Fashion Africa in 2021.

His production portfolio also spans major concerts, brand campaigns, broadcasts, and cultural events, including ASAKE Live in Concert 2024, Rema Homecoming Concert 2024 across Abuja, Benin, and Lagos, Soundcity MVP Awards, Soundcity Ontour, Red Bull Spin It Loud, Red Bull 60 Seconds Freestyle, Red Bull Danfo Rally, Red Bull Log In, Burna Boy Live, Burna Boy: Love Damini Concert, The Wizkid Experience 2025, X100, Psquare Live, Lagos Countdown 2024, One Music Fest Dubai 2019, and the Kwese Free Sports 2018 World Cup Live Broadcast, Lagos State Regatta.

Over the years, Samson has also worked with several leading brands and organizations, including Coca-Cola, Lucozade, Teeling Whiskey, GoSlo Ice Cream, P&G, Glo, Cussons Plc, and other multinational and lifestyle brands. He also served as Media Campaign Manager for Don Pedro Obaseki’s 2016 Governorship Campaign.

With a career defined by creativity, leadership, and technical excellence, Say Samson continues to shape memorable screen experiences and premium productions that bridge entertainment, culture, brands, and audiences.