Leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has pledged commitment to empowering consumers with knowledge that supports healthy nutrition choices.

That vow was made at the just concluded World Milk Day 2026 celebrations that brought thousands of Nigerians together through its nationwide “Show Peak Love” campaign and a landmark Longest Breakfast Table Experience with Asherkine held at Ikeja City Mall, Lagos.

The campaign, which was designed to celebrate everyday Breakfast Heroes as well as promoting informed dairy nutrition choices, reached consumers across 15 locations nationwide through a series of engaging category education activations, shopper promotion, interactive nutrition experiences, product sampling, and consumer reward.

Speaking on the success of the campaign, Marketing Manager, Peak Milk, Omolara Banjoko, stated: “World Milk Day provides an opportunity to celebrate the goodness of dairy while helping consumers make more informed nutrition choices.

“We are delighted by the immense participation and positive response to the ‘Show Peak Love’ campaign. The engagement we witnessed reinforces the importance Nigerians place on nourishing their loved ones and highlights the growing appetite for nutrition education.”

Also commenting on the campaign, Category Brand Manager, Peter James, said: “One of our key objectives this year was to simplify conversations around milk and help consumers better understand the options available to them.

He added that the enthusiasm and curiosity we saw throughout the activities show that consumers value knowledge that helps them make better choices for themselves and their families.

He said: “We are proud to have used World Milk Day as a platform to combine celebration, education, and appreciation for everyday Breakfast Heroes.”

The World Milk Day campaign reflects Peak Milk’s ongoing commitment to driving category education and promoting quality dairy nutrition among Nigerian families.