Nze Uzochukwu Elui, celebrity chef and entrepreneur, has described the appointment of Obinna Iyiegbu, popularly known as Obi Cubana, as director of the City Boy Movement in the South-East as a strategic decision.

Elui, founder of Old English Restaurant, Lounge, and Apartments, said the choice reflects foresight and aligns with the region’s aspirations.

He said Iyiegbu’s background in business and community service positions him to connect with youths across the South-East.

“This is a masterstroke. Chief Iyiegbu, Chairman, as I call him, understands the language of the people, especially the youths, because he has walked the path of enterprise, resilience and community service,” Elui said.

Elui said Iyiegbu’s consistent investment in people and communities has earned him credibility and trust.

According to him, those qualities are critical to the City Boy Movement’s success in the South-East.

“He is not just a successful businessman; he is a unifier, community leader and more importantly, a brother’s keeper,” he said.

“I am confident he will deliver on this assignment for Mr President and attract huge benefits for the South-East.”

Elui urged youths and stakeholders in the region to support Iyiegbu in the collective interest of the South-East.

“This is the time for our youths and our people to come together, support him and make this platform work for the good of the South-East,” he said.

He also commended Seyi Tinubu for recommending Iyiegbu for the role.

“To be candid, Seyi Tinubu deserves commendation for identifying a man with capacity, influence and grassroots acceptance for such a sensitive role,” Elui said.

Elui assured of his personal support and that of like-minded stakeholders.

He said he is optimistic that the City Boy Movement, under Iyiegbu’s leadership, will promote unity, youth engagement, and sustainable development across the South-East.