By Esther Onyegbula
Coca-Cola Nigeria has kicked off a new nationwide consumer promotion tagged “Coke With Meals”, offering Nigerians the opportunity to win from a total prize pool of N600 million in cash and rewards, as part of efforts to celebrate everyday moments and shared meals.
The promotion, which runs from January to June 30, 2026, is designed to reward consumers for everyday purchases, with over 300 Nigerians expected to emerge as millionaires during the campaign. According to the company, two new millionaires will be produced daily, while prizes valued at N52 million will be won every week throughout the promo period.
Speaking on the initiative, Coca-Cola Nigeria said the campaign underscores its commitment to reconnecting with consumers by turning ordinary meals into memorable celebrations through its iconic beverages.
To participate, consumers are required to purchase a glass or PET bottle of any participating Coca-Cola beverages, Coca-Cola, Fanta, Sprite or Schweppes, from retailers across the country. They are then to scan the QR code on the bottle label or crown, follow the prompts, and enter the unique 10-character code found under the cap or crown to instantly find out if they have won.
Senior Director, Frontline Marketing, Nigeria at Coca-Cola, Yusuf Murtala, said the promotion builds on the brand’s promise of enhancing everyday experiences for consumers.
“Every Coca-Cola bottle is made to turn everyday moments into a celebration, and with this we are taking that promise even further for our consumers,” Murtala said.
“Whether they are enjoying a meal or toasting to a small win with a Coca-Cola, this promo ensures those special moments become a double win, as consumers celebrate life’s joys while standing a chance to win exciting cash and prizes.”
He added that the initiative is aimed at strengthening the emotional connection between the brand and Nigerian consumers by recognising the value of everyday wins, no matter how small.
Coca-Cola Nigeria encouraged consumers nationwide to participate in the promotion and take advantage of the opportunity to win cash rewards by simply enjoying their favourite meals with Coke.
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