By Joseph Erunke, Abuja

Abuja came alive on Saturday with conversations around targets, strategies and deal-making as business leaders, chief executive officers and professionals converged for the second edition of the Sales Power Conference (SPC 2.0), a high-impact sales summit aimed at addressing one of Nigeria’s most persistent business challenges—poor sales execution.

Convener of the conference, Dr Femi Joshua, set the tone by declaring that any business not generating sales cannot survive.

“Any business that is not selling is not in business,” Joshua said.

According to him, the Sales Power Conference was conceived as a national platform to equip entrepreneurs, CEOs, industry leaders and sales professionals with practical skills required to sell effectively, close deals and grow revenue in a challenging economic environment.

“The hall is packed because people want to learn how to sell and increase company revenue. No sales, no business,” he added.

Beyond motivation, the conference has gained attention for what organisers describe as measurable outcomes. Dr Joshua disclosed that participants from the previous edition recorded significant improvements in their business performance.

He said one participant testified to earning more after attending the conference than he had made in the previous 30 years combined, while another participant reportedly closed a ₦65 million deal just one month after attending the 2025 edition.

“These are not theories. These are results, and that is what motivates us to do this again,” Joshua said.

Unlike many one-off seminars, the Sales Power Conference places strong emphasis on follow-up and mentorship. Joshua explained that participants are enrolled in structured mentoring programmes—both free and paid—to ensure that lessons learned translate into real business outcomes.

“Knowledge alone is not enough. Mentorship is about a working, talking relationship,” he said, noting that participants are engaged after the conference through continuous coaching, strategy sessions and performance tracking.

Also speaking at the event, Elisha Mamman, convener of The Winning Mindset, a motivational platform based in Kaduna, said selling is a skill that can be learned by anyone.

“Selling is for everyone. We all sell every day,” Mamman said, adding that many businesses fail due to the absence of clear sales goals.

He highlighted the importance of setting specific, measurable, achievable, relevant and time-bound (SMART) goals, urging participants to be intentional and focused.

“To be intentional means to stop wasting time and do exactly what needs to be done to achieve what you truly want,” he said.

About 300 participants attended the free session of the conference, while an exclusive closed-door executive training for business owners and industry leaders has been scheduled to hold at Transcorp Hotel, Abuja.

The paid session, described as an advanced executive sales training, will feature industry experts focusing on high-level deal execution.

For many attendees, the conference proved to be an eye-opener. Mrs Halimat Abdulazeez, Chief Executive Officer of PharmaTop Groups Limited, said the event reshaped her understanding of leadership and sales.

“The CEO is supposed to be the main marketer. This conference has opened my horizon on what to do next,” she said.

Describing the programme as “money well spent,” Abdulazeez said she plans to restructure her sales strategy, train her staff and personally pursue larger deals in 2026.

“This is not about sharing flyers on the road; it’s about strategy,” she stressed.

She also linked sales execution to global business trends, noting that discussions around artificial intelligence and smart deal-making are increasingly shaping the global marketplace.

“AI is here whether we like it or not. We must learn to close deals smart and big,” she said, expressing optimism that future editions of the conference would attract even larger participation.

As Nigeria’s business environment becomes more competitive, the Sales Power Conference is positioning itself not only as a motivational forum, but as a practical pipeline for revenue growth—one deal at a time.