By Juliet Umeh

Not less than 8,000 attendees from more than 30 countries, including Nigeria, graced V-Malaysia 2025, a flagship convention of a Wellness and lifestyle direct-selling company, QNET.

The five-day annual convention, held at the Penang SPICE Convention Centre in Malaysia, took place from June 21–25.

According to QNET, “For over a decade, we have chosen Penang as the destination for this transformative event, which blends business networking, entrepreneurial development, and immersive personal growth experiences. “The 2025 edition underscores the continued collaboration between QNET, its event partner V Global Management (The V), Tourism Malaysia, the Malaysia Convention and Exhibition Bureau (MyCEB), and its state-level affiliate, Penang Convention and Exhibition Bureau, PCEB.”

It noted: “In Nigeria, our company has steadily gained recognition as a key player in the direct selling and wellness space, empowering thousands of Nigerians with entrepreneurial opportunities, health-conscious products, and financial education.

“Through our innovative business model, we have fostered a growing community of independent distributors across states like Lagos, Abuja, and Port Harcourt. Events such as V-Malaysia provide distributors a platform to connect with the global QNET network, learn from top leaders, and gain exposure to cutting-edge tools and products that can be leveraged in their local businesses. V-Malaysia has evolved into a premier platform for business networking, entrepreneurial development, and cross-cultural collaboration.

“The synergy between QNET and The V-an internationally recognised organisation specialising in large-scale training and events has been pivotal in building the convention’s global draw,” it noted.

Penang State EXCO for Tourism and Creative Economy, PETACH, YB Wong Hon Wai, emphasised the regional impact of V-Malaysia: “Penang’s vibrant tourism and business events ecosystem continues to attract top-tier events like QNET’s V-Malaysia. In 2024 alone, Penang recorded an estimated RM1.29 billion in economic impact from such events – a testament to their significance. QNET’s long-term commitment brings not only economic value but also strengthens Penang’s global reputation.”

Also, Chief Marketing Officer of QNET, Trevor Kuna, added: “For QNET, Penang is more than just a venue; it’s a home for inspiration, collaboration, and transformation. Our strong base in Nigeria and across Africa makes this event especially meaningful, as we bring together entrepreneurs from across the continent to share ideas and build cross-border relationships that accelerate personal and economic growth.”

The Malaysia Convention and Exhibition Bureau, MyCEB, a government agency under the Ministry of Tourism, Arts and Culture and parent body of PCEB, plays a pivotal role in Malaysia’s business events ecosystem. In 2023 alone, MyCEB facilitated 248 business events, brought in over 180,700 international delegates, and generated about RM 2.8 billion in economic impact. For V-Malaysia 2025, MyCEB’s expertise in destination marketing, strategic facilitation, and coordination between federal and state levels, through PCEB, has been instrumental in elevating Penang’s

standing as a premier MICE hub.

Complementing this effort is Tourism Malaysia, whose targeted incentives and logistical backing helped deliver V-Malaysia 2025 as a high-impact global event. Their support underscores the government’s broader commitment to positioning Malaysia as a top-tier host for international conferences and high-impact corporate events.

As part of the event’s activities, QNET also unveiled new wellness innovations, including Harmoniq, a bio-signaling patch designed to enhance energy and well-being, and QWIK, a line of oral health and nutrition strips. These products are set to expand into markets like Nigeria in the coming year.