By Nkiruka Nnorom

The VioletsForHer initiative, an investment platform by i-invest, designed to promote financial independence among women, has recorded over N1 billion in savings, underscoring a growing shift in women’s approach to wealth creation.

This was disclosed at i-invest’s flagship International Women’s Day (IWD) conference in Lagos over the weekend, where the platform convened customers and women from diverse professional backgrounds to promote financial literacy, investment strategies, and personal development.

Chief Operating Officer of i-invest, Tobi Olusoga, highlighted the importance of mindset transformation in achieving financial empowerment.

She also noted that since its launch last year, VioletsForHer has attracted at least 200 women monthly, actively investing and saving.

She said: “So far, it has been a successful initiative. We’ve seen a lot of women come on board. Month-on-month, at least 200 women are actively investing and saving. To date, the product has accumulated savings of about N1 billion from women, and we are really encouraged by how they are taking control of their financial future. That’s why we have continued with this savings plan, designed specifically for women. We expect it to keep growing, and this year, we have even bigger plans.”

Further speaking on the product, she added: “The product is evolving, and we are continuously working to meet our customers at their point of need. Events like this help us to connect with women and understand what more they would like to see. We will be enhancing the product and making it bigger and better each year.”

On her part, the keynote speaker at the event, Tara Fela-Durotoye, House of Tara International Founder, emphasised the need to reshape financial narratives among women.

She further stressed that financial empowerment extends beyond purchasing power, giving women greater autonomy and influence.

She said: “The primary message is about reshaping how women think about money. Many of us have been conditioned by societal norms that shape our financial mindset. Some women believe that money is insignificant, while others have been taught that financial security comes only through marriage or being the child of a wealthy father, rather than aspiring to build wealth independently.

“It’s also important to recognize that while money isn’t everything, it isn’t nothing either. Financial empowerment gives women more than just purchasing power, it provides the ability to make decisions and take meaningful action.

“As women in leadership, as we grow in wealth, we must ensure that our influence is used for the greater good, creating positive impact rather than diminishing it.”