Soundmac, Africa’s leading music distribution company, has officially secured a groundbreaking partnership with Deezer, one of the world’s top music streaming platforms. This strategic alliance grants Soundmac the licensing rights to distribute music directly to Deezer, opening new doors for African and global artists to reach millions of listeners worldwide.

This partnership is a significant milestone for Soundmac, further solidifying its reputation as a powerhouse in the African music distribution space. By adding Deezer to its growing list of partner platforms, Soundmac is giving independent artists and record labels an even greater opportunity to expand their reach and revenue potential.

Deezer, with its extensive global user base, offers curated playlists, high-definition audio streaming, and localized content recommendations that help artists connect with their ideal audience. The platform’s presence in key music markets including Europe, North America, and emerging markets in Africa makes it a crucial partner for artists looking to expand their fan base internationally.

Speaking on the collaboration, Soundmac’s CEO, Gideon Akhigbe, expressed enthusiasm about the impact this deal will have on its artists:

“At Soundmac, we are dedicated to providing African artists with access to the best distribution opportunities. Partnering with Deezer is a huge step in that direction, as it ensures that our artists can reach a wider audience while maintaining full control over their careers. This deal strengthens our mission to elevate African music on the global stage.”

On the other side, Pierre Madeleine, Deezer’s team is equally excited about working with Soundmac. A representative from Deezer commented on the partnership, saying:

“Africa is one of the most dynamic and fast growing music markets in the world, and Soundmac has been at the forefront of empowering artists in the region. We are thrilled to partner with a company that shares our vision of making music more accessible while supporting independent artists. Through this partnership, we look forward to bringing more diverse African sounds to our global audience.”

For artists using Soundmac, this partnership presents an incredible opportunity to get their music on one of the world’s most influential streaming platforms. They can now distribute their songs to Deezer with ease, allowing them to benefit from Deezer’s advanced algorithm driven recommendations, editorial playlists, and fan engagement tools.

This move further cements Soundmac’s commitment to giving artists the tools they need to succeed in the competitive music industry. With direct distribution to platforms like Deezer, Soundmac artists can expect increased visibility, better monetization opportunities, and a stronger presence on the global music scene.

This partnership is just the latest in Soundmac’s mission to revolutionize music distribution in Africa and beyond. As the company continues to grow, it remains focused on building strategic alliances that bring more value to independent artists worldwide.