By Juliet Umeh

In its efforts to promote love and community engagement, QNET, a wellness and lifestyle-focused direct-selling company, teamed up with Rhythm FM Lagos for a special Valentine’s Day radio show.

The collaboration aimed to spread joy, connect listeners, and celebrate the spirit of love through engaging conversations and exciting giveaways of exclusive QNET products, including the Chi Pendant 4, Bernhard H. Mayer watches, Amezcua E-Guard X, and the Edg3 Plus nutritional supplement.

Regional General Manager of QNET Sub-Saharan Africa, Biram Fall, said: “QNET’s mission revolves around love, connection, and giving. Through this show, we connected with our audience in a fun, heartfelt way, spreading positivity while celebrating this special day.

“The enthusiastic response and high levels of interaction from our listeners were truly inspiring. We look forward to hosting more initiatives that build on this success.”

He noted: “The Valentine’s Day radio show aligns with QNET’s global theme for 2025, ‘Together We Rise.’ This emphasizes the importance of creating strong and meaningful connections between the brand and its stakeholders.

“As part of our commitment to the Nigerian market, QNET will continue to raise awareness about its direct-selling business model, which supports over five million entrepreneurs globally (World Federation of Direct Selling Associations, 2024) and positions itself as a trusted provider of high-quality lifestyle and wellness products.”

Also, CEO of Transblue Limited, Akeem Ajisafe, added: “QNET is dedicated to building meaningful relationships. This radio show was a fantastic opportunity to celebrate love and engage with our Nigerian audience.

“Valentine’s Day is about giving and sharing, and through this initiative, we created memorable experiences while reinforcing our commitment to enriching lives with premium wellness products. We’re excited to deepen these connections and expand our footprint in Nigeria.”

Ajisafe explained that QNET is a purpose-driven direct-selling company guided by the Raise Yourself to Help Mankind, RYTHM, principle, central to its core values.

He said: “The company remains committed to positively impacting communities through innovative initiatives that foster connection and engagement, continuing its mission to enrich lives across Nigeria and beyond.”