As more Nigerians embrace healthier eating habits in 2025, Aké Collective is driving a return to indigenous superfoods with fonio, an ancient grain renowned for its rich nutritional profile.

To improve accessibility, the wellness-focused brand has partnered with MedPlus, Nigeria’s leading health and wellness retailer, to make fonio widely available across its stores and online platforms.

The partnership underscores Aké Collective’s mission to position fonio as a mainstream dietary staple rather than a niche product. Packed with protein, fibre, iron, and magnesium, fonio offers a nutrient-dense alternative for consumers looking to maintain a balanced diet without sacrificing taste or convenience.

Despite its long-standing presence in West African cuisine, fonio remains underutilised in modern Nigerian diets. Aké Collective seeks to change that by making the grain more accessible and easier to integrate into everyday meals.

“We believe that wellness can be both sustainable and culturally rooted. Fonio is not just a superfood; it’s a link to our heritage and a powerhouse of nutrition,” said Cobi-Jane Akinrele, Founder of Aké Collective.

“By partnering with MedPlus, we are ensuring that more Nigerians can enjoy its benefits without the hassle of searching for it in speciality stores,” she added.

Aké Collective is a Nigerian superfood and wellness brand committed to promoting indigenous, nutrient-rich foods that support healthier lifestyles.

By making local superfoods more accessible, Aké Collective is helping Nigerians reconnect with their food heritage while embracing modern wellness trends.

MedPlus is Nigeria’s leading health and wellness retail chain, offering a wide range of pharmaceutical and wellness products. With a nationwide presence, MedPlus provides consumers with high-quality, health-focused solutions tailored to the needs of modern lifestyles.

On the partnership, starting January 2025, Aké Collective’s fonio products will be available across MedPlus retail locations nationwide allowing for seamless purchase..

“MedPlus has built a strong reputation as a trusted provider of health and wellness products in Nigeria.

“This partnership allows us to bring fonio into the mainstream, making it a viable option for households looking to prioritize nutrition sustainably,” Akinrele added.

As demand for functional, locally sourced foods continues to rise, Aké Collective is positioning fonio as a future-forward solution that aligns with global wellness trends while celebrating indigenous ingredients.