By Esther Onyegbula

Media Executive, Mr. Paul Effiom, has urged the Federal Government to use creativity as a powerful tool for shaping the youth and fostering innovation in the country.

Effiom noted that integrating creative programs into education systems in both private and public schools can be transformative.

“Art, music, drama, creative writing, and design would not only enhance learning but also equip students with critical thinking and problem-solving skills.

“By exposing students to the creative industry, we nurture a generation that is not only academically sound but also capable of innovation and self-expression.

“So many schools in Nigeria lack access to creative programs due to funding constraints, infrastructural deficits, and a focus on traditional subjects like mathematics and science.

“While these subjects are essential, they do not cater to every student’s potential. Creativity provides an alternative avenue for students to explore their talents, develop confidence, and gain practical skills that can lead to fulfilling careers in entertainment, media, fashion, and the arts,” he said.

He noted that the lack of exposure to these fields may result in youths failing to realize their full potential.

He added that bringing creatives into public schools promotes inclusivity and social development, thereby giving underprivileged students access to opportunities beyond their circumstances.

Effiom noted that mentorship from industry professionals can help bridge the gap between education and real-world opportunities.

“Creativity also enhances cognitive and emotional development. Studies show that students engaged in the arts perform better academically, as creativity boosts curiosity, concentration, and memory.

“Beyond academics, creative fields offer viable career paths. Nigeria’s booming entertainment industry has shown that creativity is a major economic driver.

“Early exposure equips students with skills in graphic design, filmmaking, and performing arts, thereby preparing them for future opportunities.

“Creative expression also builds resilience and emotional intelligence. Art, music, and poetry provide therapeutic outlets for students facing social and economic challenges. It reduces stress, boosts self-esteem, and promotes mental well-being.”

Effiom, who is the CEO of I Paw Media Concept and the drummer for female artist Yemi Alade, reiterated that the lack of exposure to these fields may hinder young people from realizing their full potential.

He added that bringing creatives into public schools promotes inclusivity and social development, thereby giving underprivileged students access to opportunities beyond their circumstances.

Effiom emphasized that mentorship from industry professionals can help bridge the gap between education and real-world opportunities.

“Creativity also enhances cognitive and emotional development. Studies show that students engaged in the arts perform better academically, as creativity boosts curiosity, concentration, and memory.

“Beyond academics, creative fields offer viable career paths. Nigeria’s booming entertainment industry has shown that creativity is a major economic driver.

“Early exposure equips students with skills in graphic design, filmmaking, and performing arts, thereby preparing them for future opportunities.

“Creative expression also builds resilience and emotional intelligence. Art, music, and poetry provide therapeutic outlets for students facing social and economic challenges. It reduces stress, boosts self-esteem, and promotes mental well-being.”

Effiom revealed that he held a summit tagged “My Creativity and I” in September 2024 to share knowledge with students about the importance of creative spaces.

He added that stationery and other empowerment tools were given to students, along with mentorship platforms to help them navigate their creative journeys as they grow.

Effiom urged the government at all levels to prioritize increased funding and resources for public schools, particularly in underserved communities.