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January 8, 2025

How Glenfiddich experimental night concerts lit up Lagos, Benin

How Glenfiddich experimental night concerts lit up Lagos, Benin

By Cynthia Alo

Glenfiddich, the award winning single-malt whisky brand, hosted its Experimental Night Concerts in Lagos and Benin cities, delivering high-energy performances that blended music, fashion, and art.

The Benin event showcased the brand’s commitment to inspiring boldness, creativity, and innovation. Performers included Victony, Runtown, and 2BABA, who entertained the crowd with their hits.

Meanwhile in Lagos, the Experimental Night Concert held in Victoria Island, was a celebration of everything bold. Iconic headliners like 2Baba, Flavour, Peruzzi, and Shallipopi delivered epic performances, while DJs Burna, Fisayo, Flo, and Casper Sandra kept the energy high.

Both events featured Glenfiddich’s visionary collaborators, including Ifeanyi Nwune, Nancy Isime, Mr. Eazi and William Chechet, who showcased their unique designs and styles.

The evenings also attracted Lagos and Benin’s elite, including A-list celebrities and influencers.
The concerts were part of Glenfiddich’s “Celebrate the Bold” campaign, which aims to inspire boldness, creativity, and innovation.
According to the organizers , this is Glenfiddich ‘s continuous commitment to breaking boundaries and redefining creativity, pushing the limits of what an evening of celebration could truly be.