In an impressive feat, Mr Emmanuel Inyang, an Assistant Brand Manager and Project Lead at Tolaram Group, has set a new Guinness World Record for the longest product display in the world.

The record-breaking display, measuring 144 feet long, was achieved using Hypo products and was set up at one of Calabar major markets with high traffic. The attempt began on December 18 and was witnessed by several dignitaries, including Hon. Hogan Bessey Ekpeyong, Counselor Ward 1 of Calabar South, and Dickson Ogunyiriubo, Area Marketing Manager at Hypo-Tolaram Group.

Other notable attendees included Mr. Richard Edet Bassey, Team Lead at the Cross River State Signage and Advertisement Agency (CRISSAA).

This remarkable achievement showcases Mr. Emmanuel Inyang’s dedication, Creativity and innovative spirit, bringing pride to Nigeria, Hypo and Cross River State.