By Prince Osuagwu

In a world where customer expectations have continued to be sky-high, tech experts have emphasized the need to embrace Communication Platform as a Service.

Technically known as CPaaS, the model has been seen as helping businesses stay ahead of the curve because of the instant, personalized, and multi-channel communication efficiencies the platform provides in one package.

Recently at a webinar hosted by Routelink Group, a Nigerian tech company, on “Understanding Communications Platform As A Service: Unlocking The Power of CPaaS – The groundbreaking tool for business communication,’’ Programme Director, MTN-IT Operations Services Management (Nig & WECA) Tech Mahindra, Steve Obiago highlighted the potentials of CPaaS to reformat businesses along growth path.

He noted that CPaaS offers a cloud-based solution that saves businesses time, resources, and capital by simplifying communication processes while scaling effortlessly with their business needs.

Obiago described CPaaS as a game-changing technology that allows businesses to seamlessly integrate communication channels like voice, video, messaging, and more into their existing apps, websites, and workflows without the headache of managing complex infrastructure.

He said: “With CPaaS, it is possible to embed high quality voice and video calls directly into your app or website without relying on third-party services. It allows businesses to build rich, interactive communication features for personalized customer interactions,’’ he explained.