A family-owned, integrated agribusiness and consumer business group, Saroafrica Group has mobilised essential relief materials worth N100 million to support victims of flooding in Borno State.

Recently, floods had devastated communities in Borno, displacing thousands, destroying homes and disrupting lives of residents.

Saroafrica, however, offered relief by providing assistance to affected families, helping to foster resilience and support recovery within these communities.

The relief package, carefully designed to address urgent needs, included essential cooking supplies and personal hygiene products valued at N100 Million Naira.

The distribution of these items, according to the firm, would be managed by the Borno Flood Relief Project Committee to ensure they reached impacted individuals effectively.

Speaking on the initiative, Group Managing Director of Saroafrica, Mr. Rasheed Sarumi, emphasised the Group’s commitment to supporting Nigerians in times of hardship.

He said: “At Saroafrica, we believe in the transformative power of collective action to drive meaningful change. We are honoured to contribute to the recovery of the people of Borno State in the aftermath of the devastating September 10 flood. This donation reflects our enduring commitment to sustainable development and to empowering communities across Nigeria. We believe sustainable development is a shared responsibility, and that partnerships between the private and public sectors are pivotal during times like these.”

Meanwhile, an official handover ceremony for the relief materials took place in Maiduguri, and was attended by state and local government officials, community leaders, and representatives from Saroafrica.

This contribution from the Saroafrica Group exemplified the positive impact of responsible private sector involvement in addressing urgent humanitarian needs and fostering sustainable recovery.