Lucky Elohor O., a prominent figure in growth and product marketing, has made waves once again with the G.R.O.W. Conference 2024.

The event, which attracted 500 in-person attendees and over 1,000 virtual participants from across Africa, was a resounding success, solidifying Lucky Elohor’s position as one of the most influential creators on the continent.

Reflecting on the event, Lucky Elohor shared, “The G.R.O.W. Conference started as a small idea in 2021 when I challenged myself with a 14-day Instagram live series. I had no idea it would grow into a large-scale event that would touch lives across the continent.”

The journey to this year’s conference has not been without challenges. In 2022, Lucky Elohor lost her entire digital footprint, including her Instagram page and Facebook ad account.

However, this setback didn’t stop her. In 2023, she pivoted to YouTube, and the event took on its official name, G.R.O.W., expanding its reach and solidifying its impact.

The theme for this year’s conference, “My Business Must Grow!” underscores the need for a transformative shift in business practices. It aims to address the challenges of stagnation in revenue, attracting freeloaders, and persisting in a status quo. The theme advocates for breaking away from the habit of treating the business as a side hustle, engaging in minimal efforts, and adopting a hobbyist approach. It encourages participants to overcome the fear of marketing, validate their efforts internally, and actively pursue business growth.

This comprehensive theme promotes a holistic reevaluation and strategic advancement toward a more prosperous and dynamic business trajectory.

The 2024 edition was the first time the G.R.O.W. Conference was held as a physical event, with attendees gathering in Lagos for an immersive experience in business and brand development.

Lucky Elohor remarked on the success, saying, “It was daring of me to make this year’s conference a physical event, and even more so to make it free. But the results speak for themselves. The feedback we’ve received shows we were able to truly impact people’s lives.”

A major outstanding highlight of the conference was the launch of Lucky Elohor’s new book, “My Brand Clarity Handbook” (MBCH). This guide, aimed at helping entrepreneurs and marketing professionals achieve brand clarity, was well-received by attendees. Lucky Elohor shared that the idea for the book came from her own experiences in brand building and leading teams in marketing and strategy, and it is designed to help others refine their messaging, positioning, and vision to achieve sustainable business success.

The conference also led to the creation of The G.R.O.W. Connect community, which now has over 600 members. This thriving network provides its members with resources, opportunities, and support to grow and succeed as business owners and entrepreneurs.

The event featured an impressive lineup of speakers, including:

Keynote Speaker: Kennedy Ekezie, Founder and CEO of Kippa.

Guest Speakers: Queen Joy Ebere, 11th Miss Tourism Nigeria and CEO of Heldi Products
Salem King, Creator, Teacher, and Social Media Influencer; Dr. Sam Harvard, Wealth Coach and Founder of Zibarr.

Panelists: DSP Jessica Sampson, Family Educator, Intimacy Coach, and Founder of the Intimacy Masters; Treasure Earnest Iyoha, Marketing Consultant and Founder of Sales Ville Africa; Bukola Yaweh, Founder of Beatypearl Brands; Patience Ayeni, Product Professional (Marketing and Management)
Eniola Taiwo, Personal Brand Creative Assistant, Ruth Okoli, Cofounder and Head of Growth at Nestuge.

Moderators: Princewill Ochuko Akpoyovware, Content Writer and Data Analyst; Ajiri Okoribe, Social Media & Brand Strategist; Lydia George, Social Media Lead at Selar.

MC/Hosts: Caleb Adekunle, Event Host, Architect, Founder of Youth Growve Africa; Victorious Victor, Event Host.

As a member of the ForbesBLK community and a recipient of multiple awards, including recognition as one of the Top 100 Creators in Africa, Lucky Elohor continues to inspire a generation of entrepreneurs and professionals through her work.

The G.R.O.W. Conference 2024 is just the latest testament to her dedication to empowering others.