By Ayo Onikoyi

MuchMusic LessTalk, a key player in Nigerian music promotion, began its active operations in 2018 despite being registered in 2011. Led by Olaitan Salaudeen, known as the Music Plugger, the organization has significantly advanced the careers of Nigerian artists such as Olamide, 9ice, Reminisce, Adekunle Gold, Ycee, Lil Kesh, Small Doctor, Fireboy DML, Korede Bello, Asake, ICent, and Ice K (Artquake).

Salaudeen’s deep industry knowledge and connections have propelled MuchMusic LessTalk to prominence. The organization’s core strategy includes continuous airplay, which enhances artists’ visibility and popularity. Additionally, their broad media outreach across radio, TV, and digital platforms ensures global recognition for the artists they promote.

MuchMusic LessTalk’s efforts have solidified Olamide’s status, broadened Adekunle Gold’s audience, and boosted Ycee’s profile. Small Doctor’s street anthems and Fireboy DML’s soulful hits have also benefited from their promotion. Korede Bello’s catchy tunes and Asake’s energetic tracks have reached wider audiences, while ICent and Ice K (Artquake) have gained recognition through targeted airplay.

Under Olaitan’s leadership, MuchMusic LessTalk continues to shape the future of Nigerian music, helping artists achieve global success and enhancing the international appreciation of Nigeria’s vibrant music scene.