By Osa Mbonu-Amadi

Dr. Omotola Bamigbaiye’s inspirational book titled “Imperfectly Awesome: Embracing and Becoming a Wholesome You” was launched recently in Lagos.

In the book, written in an honest, relatable tone, the author shares the story of how she helped people to love, reinvent themselves and bloom – just the way they were designed to do.

“Adulting can be chaotic. But it can also be a hilarious and thrilling ride. From career expectations to motherhood, relationships, and the nagging whispers of imposter syndrome, there’s always something to grapple with. The world may only play off-tune beats, but you can create your rhythm and dance to it gracefully…or however else you please,” the author writes in the book.

More than just a book, “Imperfectly Awesome” is a rallying cry for anyone who has ever felt inadequate, struggled with imposter syndrome, or lost in the corporate world. With its relatable narrative and practical advice, the book is a source of inspiration, hope and comfort for readers on their journey towards self-love and fulfilment.

Dr. Bamigbaiye emphasized that the book is about building one’s own ladder, one rung at a time, with laughter, tears, and maybe a little lipstick smeared on the way. It is embracing the unexpected and realizing that you are ‘good enough’ even when the circumstances surrounding your life say otherwise. ‘Balance’, she said, is a tricky act one gets better at everyday.

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“Imperfectly Awesome” is about learning to love yourself and embracing the messy, beautiful chaos that is life, that pitfalls exist and we’re all a little flawed and need more help than we sometimes admit.” She advises everyone to build their resilience table, do what works for one and do away with anything that no longer serves one unapologetically.

She reminded everyone that there is no manual for teaching how to navigate the world of work or life in general, but that it is easier to learn from other people’s experiences. You should gain wisdom, avoid pitfalls, become unapologetic about your existence, own your mistakes and become equipped to run your life’s course better.

Among the attendants of the book launch were notable figures from various walks of life, including Idorenyen Enang, President of the National Institute of Marketing of Nigeria; Femi Odugbemi, Filmmaker and MD of Zuri 24 Media ; Lanre Onasanya, MD of H.C. Bonum Limited; Lampe Omoyele, Provost of Orange Academy; Osamede Uwubanmwen, President of the Advertisers Association of Nigeria; Kehinde Salami, CEO of Ideas House , Victor Afolabi, Group CEO of  Hazon Holdings , Mr. Taiwo Adeniyi, MD/CEO  of Vitafoam Plc, etc. Their heartfelt remarks underscored the book’s message of empowerment and self-acceptance, resonating deeply with all those present.

Among the panelists who provided valuable insights into the theme of the book were Dr. Ibukun Adebayo, Managing Director at Rock Realty Limited; Rewa Udoji, Director of Chapel Hills Denham Nigeria and Dr. Esther Olasunkanmi, Head of Learning and Development Division at FITC Nigeria.

A Fellow of the National Institute of Marketing of Nigeria, Dr. Bamigbaiye is a senior executive with over 20 years of Category/Marketing Management and Customer & Shopper Marketing experience. She is presently the Marketing & Innovations Director at pladis Global. Before that, she was the Marketing Manager Innovations at Guinness Nigeria Plc, Marketing Manager (West Africa) at Reckitt Benckser (RB) and was also Head of Trade Marking at Unilever Nigeria, having worked in other local, regional and multinational companies where she held leading positions in marketing.

Dr. Bamigbaiye is a much sought-after adjunct facilitator at the University of Lagos Business School, where she creates the fusion between academic and experiential learning through her lecture series.