By Ayo Onikoyi

Nothing beats beauty, as beauty in the real sense of its essence, has no superlative. But that could be as true as when beauty influencer Diiadem is not in the picture.

Born Adeola Adeyemi, the CEO of Beauty By AD, Diiadem knows how to add something extra to the true essence of beauty.

She proved it one more time last week when she hosted some members of the international community to set adrift a new concept that added a new dimension to her beauty brand in the beauty space.

“We were privileged to play host to delegates from the United Kingdom, Trade Mission yesterday, at our state-of-the-art Beauty by AD Studios. We kicked off the memorable event with our welcome entourage displaying the rich cultural heritage of the Lagos people after which we held our press briefing, welcoming guests and media, and brief history of our brand, our sustainability goals and future plans.

“The highlight was the special announcement of our EATOW & BEAUTYBYAD UK Accreditation & collaborative program Academy for emerging talents in the beauty industry. We then took our guests on a tour of our studio and settled in for a dinner.,” Diiadem announced on her Instagram page.

Diiadem’s brand not only envisions the future of makeup but embraces a wholesome approach, connecting not just with clients’ appearances but resonating with their hearts and even hormones. As a global brand, it stands out for its intentional commitment to diversity, inclusion, and addressing the unique needs of people of color.