Fashion and style accounts for the newest challenges and opportunities to human activities in recent time. Fashion is the art and craft of applying aesthetic and visual expression with fabric so as to bring out the desired individual.

Fashion is the expression of one’s identity and the inner desire which translates into the physical creative designs being worn by an individual. As the world witness new innovations fashion and style have transcended geographical locations thereby drastically becoming dynamic and multidimensional which reflects the diverse cultures, traditions, and personal expressions of people around the globe.

While fashion often seen as the prevailing brand trends that becomes popular at a particular time, style encompasses an individual’s unique sense of self-expression through individual preferences of fabrics, matching accessories and the overall physical appearance. There has been a change in the job of fashion design lately. Both designers and fashion enthusiast alike have continued to account for the development been witnessed in the industry lately. Both critical stakeholders are becoming increasingly aware through understanding of what fashion and style entails. fashion designers have equally created legendary designs by targeting specific market specifications such as demographics, cultural norms and values as well as the behavioral impacts of fashion on every segments of the society. Fashion and style dictate the pattern of trends in the society.

AnoliefoChinyere Jane the CEO of St. Claire clothing officially launched her latest brand of Ankara collections tilled CHIOMA Ankara collections in 2022. This is after a series of two other collections which were previously launched in 2020 and in 2021. St. Claire fashion and style encompasses all aspects of Ankara fabric designs which in its entirety aims to speak about the individual personal philosophy. This ranges from the colors of the fabric chosen, the textures, the drape and flow, the cut and style.

It may interest our readers to know that Chinyere Jane like every other fashion designer ventured into the industry to exacerbate her passionate appeals and desires to make a difference in the industry. Like every true burning desire to explore and excel Just like true art, craft and innovation, CHIOMA Ankara collections became a new trend that has reenergized the fashion industry for more competitiveness in the industry. For St. Claire clothing the previous successes recorded by its previous collections in 2020 and 2021 further spurn a newer and more stylish brands called CHIOMA collections. CHIOMA Ankara collections is a well-blended traditional element with contemporary trends, creating a rich and eclectic mix of styles which is marketable.