By Juliet Umeh

As part of its contributions towards promoting a healthy lifestyle and eco-friendly environment in Nigeria and across the world, e-commerce direct-selling company, QNET, has unveiled strategic initiatives targeted at achieving that.

The firm made the disclosure at its 25th anniversary held in Penang, Malaysia which also had Nigerian representatives.

Demonstrating its commitment to sustainability, the company said it implemented several eco-conscious initiatives during the conventions to reduce carbon footprint. 

Speaking, the Chief Executive Officer, CEO of QNET, Malou Caluza, said: “The initiatives include partnering with environmentally responsible vendors for booth constructions, eliminating single-use plastics, minimising printed materials through digital alternatives like QR Codes, to distributing purchases in reusable bags made from eco-friendly materials, every facet of the event embodied sustainability. 

“Our venue of choice, the Setia SPICE Convention Centre in Penang is the world’s first hybrid solar-powered convention centre and is also Green Building Index certified. 

“The centre has also implemented initiatives such as bottling drinking water in-house, waste segregation, and rainwater harvesting to support net zero goals. 

“In a further step towards environmental stewardship, we pledged to plant 2,500 trees in Malaysia, to offset the event’s carbon footprint.

“We are immensely proud of the empowering ecosystem we’ve nurtured, grounded in our core philosophy of RYTHM—Raise Yourself To Help Mankind. 

“As we commemorate this significant milestone, we also cast our eyes forward to a future filled with promise and potential. 

“With our commitment to innovation, sustainability, and global community-building, we are poised to not only adapt but thrive in the dynamic landscape of wellness and lifestyle, offering unparalleled opportunities for entrepreneurship and personal development to individuals around the world. 

“Here’s to the next chapter of impacting lives positively and promoting holistic wellness, as we continue this remarkable journey together,” Caluza said. 

According to him, the event brought together a staggering 20,000 attendees from over 20 countries, including Nigeria, for two back-to-back conventions in September. 

Caluza noted: “In line with our company’s commitment to promoting a healthy lifestyle and reducing its environmental impact, we launched two standout products at the anniversary conventions. 

“One of them is Homepure Nova with Pi-Plus Cartridge. It is an enhanced version of best selling HomePure Nova 9-stage water filtration system, which promises improved hydration and fortified antioxidant benefits in your drinking water. 

“Another one is Bernhard H Mayer OMNI Watch Collection. It is new range of Swiss timepieces crafted with eco-friendly materials certified by LEED (Leadership in Energy and Environmental Design), proving luxury and sustainability can go hand in hand.”

Caluza added that the five-day conventions provided a valuable platform for QNET’s customers and distributors to deepen their product knowledge, engage with experts, and experience dynamic product demonstrations.