BY PRINCEWILL EKWUJURU

Unilever Nigeria Plc is set to reward its customers for the patronage over the years, with the flag off of a promotion designed to compensate customers who purchase the one kilogram and 250 grams of Omo detergent.

Speaking on the promotion tagged, ‘Best Ever Independence promo’, Mr. David Okeme, Brand Building Director, Unilever Nigeria, said Omo 58 has consistently improved to meet consumers needs.

“To demonstrates this, in 2009 it commenced the annual door -to-door stains challenge where consumers are sampled, take part in washing demonstrations ad get to win bursaries for the children’s education,” he said.

To further drive the above idea, Okeme said Omo is using the promotion to reward consumers who participate in the promo.

According to him, consumers have to look out for the packs that has the ‘win a prize label’ which is embedded in the packs. These packs carry an unfinished puzzle with the number ‘51’ behind, and consumers have to use or pour out the detergent to find the missing piece of the puzzle printed inside the wrapper.

“What is printed on the missing piece is what the customer wins, as well how customers can redeem their prizes is instructed,” he pointed out.

Speaking in the same vein, Nnenna Osi-Anugwa, Fabric Cleaning, Unilever, said the company has lined out the following prizes; two grand prizes of cars, 302 cash winners, 151 to win N151, 000 and another 151 to cart home N251,000 and 753 consolation prizes which include 151 bicycles, 151 jerseys, 151 footballs and 51 washing machines.

Furthermore, she said this in celebration of Nigeria’s 51 years independence, saying that Nigerians are still in the celebration mood.