Promasidor Nigeria Limited, makers of Cowbell milk and other consumables, has honoured its top distributors for their outstanding performance in sales and distribution of the company’s products in 2011.

The event which took place at Tinapa Hotel Calabar, was attended by no fewer than 60 top distributors and top management staff of the company.

There were sixteen different awards recognising the distributors for what the company considered as hard work in pushing its products through for consumers in the last six months.

The Awards included; First National, Second National, Third National, First North Division, Second North Division, First South Division, Second South Division, First West Division and Second West Division categories.

The other categories of awards were First North-West Region, First North-Central Region, First North-East Region, First South-East Region, First East-Central Region, First West Region and First Lagos Region

Speaking, Mr. Keith Richards, Managing Director, said the distributors were key contributors to the success of the company.

He thanked the award recipients for their outstanding performance in sales and distribution in the first half of the year.

At the event, Alhaji Abukadri Mohammed was presented with the “Best National Performance” award in the first six months of the year.

Alhaji Bana Kachalla also from Maiduguri and Alhaji Usman Ali Mshelia from Kano went home with the Second National and Third National performance awards.

The award recipients applauded the company’s management for recognising and rewarding their contributions to the growth of the company.

They pledged to continue doing their best to enhance the market share of the company while also advising the company to keep on focusing on producing high quality products at affordable prices.