By Princewill Ekwujuru

A shoe seller who won N150,000 in the daily draws of the on-going “Win Cash with Loya” milk promo has said she would use her prize money to change her line of business from selling shoes to become a distributor of Promasidor Nigeria Limited, makers of Loya Milk and other food products.

Mrs. Shifau Sulaimon, who collected her cheque of N150,000 from senior officials of Promasidor last week, said she sent five raffle entries into the draw to emerge a winner. She expressed gratitude to the company and God for the opportunity to win.

“With this money, I want to change my present line of business. I intend to open a shop with it and to become a distributor of Promasidor Nigeria Limited.

Also, Mr. Joseph Unah, a clearing agent who N100,000 in the promotion said he would invest the money in the provision store of his wife, pay tithe, school fees of his children and purchase more Loya milk for his family.

Promasidor, the leading food company, recently launched a N50 million “Win Cash with Loya Promation” to reward and excite its teeming consumers across the country.

Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

The product was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market.

Mr. Kachi Onubogu, general manager, marketing, of Promasidor said the objectives of the promo were to reward loyal consumers of the brand as well as create fun and excitement around it.

To participate in the promo, a consumer will have to buy a 400g pack sizes (cans or sachets) of Loya milk. Prizes can be won either through a raffle draw or by instant cash win.

All 400g promotional packs will contain a coupon or sticker with unique non-sequential alphanumeric code. The consumer is expected to SMS this unique code to a shortcode number 32380 to enter for the raffle draw.

Daily draws will hold for 50 days to reward three categories of winners: first prize N250,000, second prize, N150,000 and third prize N100,000.

A sum of N500,000 will be given daily, amounting to N25 million for 50 days.

Under the instant win category, lucky consumers who buy 400g promo packs will find a coupon with unique non-sequential alphanumeric code and the corresponding naira value.

The consumer will detach this part of the coupon and take it to any branch of Zenith Bank Plc (the company’s partner bank for the promotion) for instant redemption upon the bank verification.

Consumers stand a chance to win as much as N4,000 and a total of N25 million will be available for win in this category.