Cape Town Tourism has appointed Ogilvy as its advertising agency for the remainder of the organization’s financial year.

In response to a request for proposals for the development and execution of a global marketing campaign for Cape Town to help grow demand for the city in key global and domestic markets, ten agencies submitted credentials. From those three agencies were short-listed.

The short-listed agencies were interviewed and evaluated on their capability to execute a city marketing campaign in various markets and were assessed with regard to their understanding of destination marketing and the nuances of working in a multi-stakeholder environment.

From inception, the quality of the responses was exceptional; testimony to the talent of Cape Town’s creative industry. The review panel was faced with some difficult choices.