By Juliet Umeh

HMD Global Chief Executive Officer, Mr. Florian Seiche and other top executives have mapped out strict strategies to enable Nokia phones take over the Nigerian smartphone market amid competition.

HMD is the home of Nokia phones. The top executives disclosed this when they visited Nigeria recently.

Stating some of the strategies that will enable Nokia take over the Nigeria market, Seiche recognised that Nigeria has been a strategic location for their West African business.

He said: “We recognize the innovative nature of the market and are committed to meeting and satisfying our customers. Our innovative devices are a testament to our commitment in being a customer centric organization.

“The company want people to keep their phones for longer and that could be seen across three areas. We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones.

“We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And, we are working hard to live this approach as a company, with our business-wide sustainability pledges that shows our commitment to continue to work harder to protect tomorrow.

“The entry of the company in the country has brought good tidings for mobile phone customers in the region.

“HMD Global has ensured production of phone products that consumers love which is versatile for all occasions; Trust in their daily needs as they experience award winning quality phones and keep for long, where consumers can be able to work, learn and play for longer.

Also, among the team of the high-level executives were the company’s Vice President for Sub-Saharan Africa, Mr. Justin Maier; General Manager for West, East and Central Africa, Mr. Joseph Umunakwe.

Also speaking, Maier said: “The visit is a high reflection of the impact the Nigerian business has had on the company.

“We continue to listen to our customers and design products that suit their everyday needs with devices that they love, trust, and want to keep for longer.”

The visit coincides with the launch of four new gadgets by HMD, including the most eco-friendly Nokia smartphone.

“This latest release includes the Nokia X30 5G, Nokia G60 5G, Nokia C31, and Nokia T21 as well as all-new environmentally friendly accessories. Dubbed the most environmentally friendly smartphone to date, the Nokia X30 5G is constructed of 65 percent recycled plastic and 100 percent recycled aluminium.

“Additionally, more environmentally friendly packaging and standard longevity promise to update the Nokia device line up across all price points.”