The National Institute of Marketing of Nigeria (NIMN) has joined the league of Nigerians persuading President Goodluck Jonathan to ‘fast track the administration’s transformation agenda, beyond its electioneering campaign slogan and manisfesto, as it pledges support.

President Jonathan in his electioneering campaign mantra, chose ‘Transformation’ as his campaign slogan, against known words like reform, rebranding or change.

Pre-viewing the administration’s efforts, NIMN said it is ready to support the President’s socio-economic transformation campaign not only with constructive advice,  but also by assisting him to put in place programmes to catalyse the transformation process.

Discussing with journalists, Chief. Lugard Aimiuwu, President of NIMN, said marketing is the profession of transformation, noting that marketing especially of a nation has become much too important to be ignored in the scheme of things.

According to him, “When the going gets rough and people have to revisit first principles, go back to basics, question their fundamental ideologies, re-examine their values and indeed undertake strategic re-profiling, re-define their vision and try to re-chart their journeys through the labyrinth of chaos and confusion to actualize their goals, their marketing journey has just begun”

Speaking on the significance of marketing to management, Aimiuwu said, marketing exhibits the widest management span – from research, strategy, planning, product development, brand management, sales and promotions. Marketing sets the management agenda, he said.

He however stated that marketing is indispensable to all government agencies, while he warned that every modern organization which is not market-driven is endangered.

The NIMN president regretted that some of the institute’s activities aimed at supporting the government moves to create a change are being frustrated by some set of people.

For instance, he said, there were moves to sabotage the institutes national summit on creating strategies for actualizing Nigeria’s golden dream last year.