MultiChoice, a pay-TV content provider, celebrated the commitment and entrepreneurial drive of its dealers under its Enterprise Development Scheme, with the maiden edition of the annual MultiChoice Dealer Awards.

MultiChoice, with support from sister brands such as M-Net, SuperSport and DStv Mobile as well as other sponsors gave out 12 awards and gifts to 10 well-deserving winners with Ifeanyi Onyibi’s Radac Communication System emerging the biggest winner of the evening by clinching the Highest Sales Award, a Hilux truck.

The Enterprise Development Scheme, which is also known as the SuperDealer Initiative, was launched in 2007 as part of a long-term strategy towards developing Small and Medium Scale Enterprises; and to promote entrepreneurial initiatives amongst Nigerian businessmen and women. From just six dealers in 2007, the number has grown to 33 across the country.

The dealer network has also helped MultiChoice to rapidly expand across the country, thereby giving a greater number of Nigerians cutting edge customer service as well as access by bringing its products closer to its existing and potential customers.

Speaking, Mr. Joseph Hundah, Managing Director, MultiChoice Nigeria, at the Award Ceremony applauded the commitment, hard work and resourcefulness of the Dealers in the promotion of the DStv brand.