In order to stiffen competition in the television market, Sony Japan, owners of the trade name, Sony Electronics has introduced 25 BRAVIA television models, of which 20 are internet- enabled.

The company said this is in line with its global ‘Television Redefined’ proposition which is based on the need for television to adapt itself and complement the increasing variety of hi-tech entertainment options for the home.

Mr. Osamu Mura, Managing Director, Sony Gulf, who unveiled the television range to newsmen in Lagos said the products are aimed at redefining home entertainment to meet the needs of today’s contemporary and savvy consumer, because the 2011 BRAVIA LCD/LED TV series offers smarter, sophisticated and more social entertainment that redefines television viewership experience.

According to him,”first, there was the television that was a mere display device for passive viewing, then came the internet which was personal and interactive, and revolutionised the way people communicated. And now, we cannot imagine life without the internet.

Today, we introduce the new Sony Internet TV that combines the joys of watching high quality HD and 3D content, with the leisure of accessing the internet and social networking sites, along with a seamless connectivity with various devices such as mobile phones, the PlayStation 3 and Blu-ray disc players.

Mura stressed that there has been a surge in the growth and popularity of social networking sites in Africa, with over 3 million Facebook users in Nigeria. “For Sony, these numbers are very encouraging as we aggressively execute our strategy to become the leading provider of networked entertainment.

Consumers will now be able to enjoy a broader range of internet entertainment services from Sony and others, well beyond the standard video offerings provided by cable and satellite programming.”