Whenever new trends emerge, they are followed by a large number of experts giving their insights on them. Advice pops up everywhere and some of it is good but some are plain mythology.

Influencer marketing is one such recent trend that is on its way to becoming a 15 billion dollar industry by the year 2022. But just like any other trend, this comes with its fair share of myths. From being expensive to not being able to provide results from influencer marketing, here are 3 common myths debunked by a leading influencer Viraj Patil.

1. Influencer Marketing is Costly

Cost is a common reason that is cited for refusal to work with influencers. According to the expert, Viraj Patil prices are heavily dependent on how you plan to work with an influencer. If it’s one post for a campaign, it will cost less than collaborating with them for a longer period of time. But the fact is, that working with influencers for a longer period of time can establish your brand’s credibility and build trust.

• Nano Influencers fail to deliver results

He debunks this myth and cites claims that Nano influencers, which have less than 10k followers, have shown to have a higher engagement rate than top influencers. Viraj Patil gives his expert opinion and recommends businesses to work with several nano influencers if they aim to break into small communities with real-life potential customers.

• All influencers purchase followers

There is no denying the fact that many influencers enlarge their follower counts on social media by purchasing fake followers. However, generalizing and blaming all influencers for the vice is not wise. Viraj Patil believes that a higher emphasis should be on the quality of the influencer’s following. A small number of highly engaged followers will always win over a massive number of followers who are disengaged. Engagement can also be evaluated by comparing followers and post likes, comments, or views.

Viraj Patil is a leading influencer who likes to term himself as a motivator. He is on the road to building a large fan base of organic followers. He aims to educate and help the masses to achieve their dreams by sharing his stories and journey. Apart from this, he is also a growth analyst & consultant, providing his top-notch services across 12 countries throughout the world.