In a bid to bring the Knorr brand closer to its consumers, Unilever Nigeria Plc, manufacturer of the product said it’s introducing into the seasoning market the 1927 rice festival riding on the back of the existing campaign, the Mealtimes Bonding.

The company said it started in 2009 using the Power of Mealtimes campaign to preach bonding in families during mealtimes, which has metamorphosed into the Rice Festival scheduled to hold in four regions.

Speaking, the company through Mr . David Okeme, Marketing Director, said the brand is committed to the Nigeria purpose, and that the rice festival remains another way the brand will be giving women sense of belonging to exhibit their cooking talents in a competition that will be hosted in four cities, coupled with the prizes that would be won by participating consumers.

The Marketing Director said the Knorr Power of Meal Times project is to promote family bonding where parents listen to the challenges of the children at meal time.

Speaking on the company’s brands, he said each of Unilever’s brands stands for different things to consumers, at Knorr, it is all about enhancing the meal time, making it an enjoyable moment, making the food tasty, so that families will look forward a memorable meal time, “by this way, they are able to develop, bond and understand the challenges of the children and the parents advising them. There are benefits around that and we are building around the Power of mealtimes campaign as the rice festival evolves.”