By Olayinka Ajayi

German firm, Miele, has launched a membership club in Nigeria and in the West Africa sub region.

Briefing newsmen in Lagos, Managing Director of the firm, Mustapha Olorunnimbe, said: “Our business is growing, and we feel like when people buy brands like Miele, it’s beyond buying, but investing. So, it is a private club aimed at fostering relationships.

“The mission is to make clients’ lives as enjoyable and seamless as possible. Whether they are at home, in our club house or abroad. Enjoying its benefits is not limited to just the clubhouse or space. Events range from being on-site at different Miele locations, in clients’ homes or on trips abroad.

There are four levels of membership, which accordingly receive personal attention,and exclusive privileges. The concierge service is capped to a few members yearly in order to maintain the integrity of the service. Clients are assured a sanctuary from stress and unparalleled access to the very best of everything that Miele has to offer.”