The beauty industry is fast becoming saturated with newcomers, lackeys and so many get-rich-quick investors who are looking for fertile ground to make quick money.

The landscape is so soaked with these pretenders that the main players who are driven by true passion have been overshadowed. But not Beauty by AD, a cosmetic brand that has been around since 2016.

The story of Beauty by AD began with one woman, Adeola Chizoba Adeyemi who founded the brand in 2016. But the real vision came when she was merely a teenager and her journey into the world of beauty began as a model, a teen model. With that very first step Beauty by AD began to germinate until Adeola Adeyemi crystallized it into a brand that has entrenched itself on the beauty landscape as a premium brand.

“Growing up I have always admired colors and the intricate details that go into the art of makeup and clothing styles combined with the ways the models strut on the runway .This fascinated me so much as a teenager and piqued my interest in the modeling world . I have always wanted to have my own line of makeup, so the decision to go into the beauty industry wasn’t just one of business but also of passion,” said Adeola Adeyemi, the Chief Executive Officer of Beauty by AD.

Beauty by AD is a fast-growing cosmetic brand fitted to cater for every woman. The brand provides an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters to boost every woman’s confidence.

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“Our vision is to develop high quality, innovative and customer-friendly products. We aim to become the first choice of end users and as well as professional users and remain top on the mind of many. We have a lot of reputable and notable clients , when it comes to ‘Beauty by AD’ no client is bigger than the other . All of our clients are notable and reputable to us,” says the CEO and Founder.

Beauty by AD is committed to producing an expanding variety of luxurious and unique beauty products to suit and boost the beauty of every woman.

“We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the beauty company most women turn to locally and across the border. Beauty by AD is a cosmetic brand that caters to the diverse makeup needs of the average woman. Our aim is to raise an army of confident women who exude poise in our products,” she added.

Beauty by AD brand was launched in November 2016.

Beauty by AD brand was launched in November 2016. The brand has a strong presence on Instagram with the name @beautybyad and a very active website www.beautybyad.com.

Vanguard News Nigeria