Eli Saig, a renowned fashion entrepreneur recognized for his fashion label Bogart Man, has averred that his dream is to build the company into a global brand.

The Israeli who through innovation, planning and creativity has made Bogart Man an aspirational luxury brand for men, said his desire is for Bogart Man to be a leading player in the world of fashion.

“Our plan is to continue to be one of the leading men’s fashion brand and launch our brand globally. The vision is a global one and we are taking it one step at a time. All this and lots more would be achieved in few years to come.”

On the challenges faced while starting Bogart Man, he said:”The major challenges that we faced when we were starting up was establishing ourselves in a new market. We also had the challenge of mastering the required production know-how, styling, pricing and marketing of Bogart as a new brand back in 1991”, he noted.

Sharing his success recipe, Saig enthused: “He who fails to plan has planned to fail. We used planning, originality, networking and patience to overcome all the challenges that have shaped us to being the brand that we are today. It hasn’t been an easy journey, but our resilience has helped us thus far”.

The Bogart Man boss added that the brand holds her customers in high esteem, calling them idols and mentors.

“Our customers are our idols and mentors, they have a great taste and have contributed immensely to the growth of the Bogart man brand”.

Bogart Man’s giant strides were not attained without sacrifices and hard work.  Saig noted that the price paid so far has been instrumental to the progress of the brand.

“Like most successful brands, yes we did pay the price for the rise. Our progress isn’t by fluke. It is very rare that one finds the right people right at the start. It takes time to build the right teams. This we did during the teething stage of our business”.