By Emmanuel Elebeke
Dell Computers has said it would be launching new product in the coming year, even as it  appointed Redington Nigeria, an IT player as one of its distributors in Nigeria for Dell Consumer, Small & Medium Business Products.
Dell’s Head of Global Product and Management, Middle East, Turkey and Africa Pearce Clune,  at a product presentation to Redington dealers and computer vendors said the company would be  entering 2011 with mid/ high range products, some of which will be launched in Nigeria earlier 2011.

He also said that Dell has won  over 70 awards in 2010 and 59 awards in 2009 for product design.
In meeting customers needs, Clune said that Dell has segmented its market as: Families with kids; Students; Gamers and Small Business.

Clune said that in term of product design, Dell is the leading brand and this is why it has won more international awards than any other brand in the industry in the last 3 years.

In a related development, while introducing the Inspiron range, the XPS category, Vostro series and the novel Streak tablet Alwin Alwin Thankachan, Dell Account Manager, Central and West Africa said they decided on Redington because it has a proven track record in retail distribution and it also has the reach into most parts of Anglophone

Africa and could easily serve as hub in Dell’s Central Africa business. According to him, Nigeria is the largest market in the central belt of Africa and the potential of this market is far greater than other markets across the region.

Mamuzo Emielu, a representative of Microsoft, another  partner in the business loop said his  company’s latest operating system, the Window 7 is built on the progress made on Window XP and Window Vista.