Business

November 17, 2010

4,000 kids for Cadbury’s Purple Dome

Cadbury Nigeria PLC, said, Tuesday, about 4,000 children from 200 schools are expected  at the unveiling ceremony of its Purple Dome on Friday.

“The Purple Dome, a virtual experiential arena where in-depth information on the brand would be shared with target consumers, will be located at Police College Parade Ground, GRA Ikeja for two days in continuation of the 50th Anniversary celebration of Cadbury Bournvita,” said Kufre Ekanem, Corporate Affairs Manager.

According to him, the children who would be accompanied by their parents and teachers will share the brand’s magical experience, while the brand’s Hall of Fame Heroes would also be on ground.

“2010 is a remarkable year for the brand Cadbury Bournvita because she is celebrating her 50th anniversary across different consumer segments and clusters alongside Nigeria. We are therefore marking this rare privilege of celebrating with Nigeria by providing unparalleled fun for our children who identify Cadbury Bournvita as the brand that offers nourishment and vitality.”