By Princewill Ekwujuru

Media practitioners in the country, especially pho-to journalists, have been advised to embrace technology and be digitally- savvy so as to be able to meet up with the modern-day demands of the job.

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Giving the advice at this year’s annual conference of the Photo Journalists Association of Nigeria, PJAN, held in Lagos, recently, a marketing communications practitioner and former president of the Association of Advertising Agencies of Nigeria, AAAN, Mrs. Bunmi Oke, also advised the present-day journalists to develop a pool of reliable public citizens, who would help keep portfolio of newsworthy pictures.

Oke, who is also the Chief Executive Officer of Ladybird Limited, harped on the need for photojournalists and editors to be one step ahead of others, by being digitally- savvy and learning to pool photo archives/ resources for speed and collaboration.

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She noted that the primary role of the photojournalist is to be a visual storyteller by photographing, editing, and presenting images to the public, and as a result, must be  able to use digital as well as print photography equipment, editing tools, and publication software.

Welcoming members and guests to the event, the chairman of the association, Mr. Ademola Akinlabi noted that it had become imperative for  members  to improve on the trade through creativity for them to keep up with the demands of the profession.

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“Our pre-occupation should be how we can bring in new perspective and creativity into photojournalism and collectively change the face of the practice.”