As part of its social responsibility to assist females, PZ Cussons has taken its products, Everyday sanitary pads to female Corpers’ camps across the country to create awareness and educate them its importance to female folks as it strategically consolidates itself as a leading sanitary pad in Nigeria.

According to industry report, PZ Cussons Nigeria Plc, makers of the Everyday sanitary pads thought it wise to embark on a nationwide tour around National Youth Service Corps (NYSC) secretariats for its 2010 Sampling Exercise.

The Brand Manager, Mrs. Roseline Abaraonye, said, nineteen states of the federation will benefit from this laudable initiative, saying this effort is specially designed for more protection even during heavy flow days for the female genders.

“To ensure that the sampling process was well attended, a handfull of staff were assigned which include, Brand Ambassadors, Brand Educators & Facilitators with top Management staff of PZ Cussons Nigeria Plc in persons of Mrs. Titilola Igri-Offor (Senior Marketing Manager) and Mrs. Roseline Abaraonye (Brand Manager, Mother and Baby) moved from the NYSC Secretariat, Surulere to Surulere LG Secretariat, Masha and later to Eti-Osa LG where female corps members were addressed and positively engaged on issues bordering on their health especially ones that have to do with healthy eating habits, menstrual periods, exercises etc.

“This is a way to getting closer to consumers and creating a relationship where we share with their life style experiences, even as female corps members are identified as being self conscious, fun loving, trendy, social and open to new ideas.

Therefore, Everyday You” activation is designed specially to appeal to those variables as sensory touch points to communicate and connect with the target audience in relation to the brand, and as well , maintain an everyday life balance and personal hygiene.