By Emmanuel Okogba

SYNC MEDIA ENTERTAINMENT has officially announced the signing of multi disciplinary creative, Adeniji Kehinde Deborah, professionally known as Justwummy, to its growing talent roster. Renowned for her work as a storyteller, filmmaker, production manager, influencer relations specialist and digital creator, Justwummy brings a wealth of experience across Nigeria’s entertainment industry.

The partnership marks a significant step for both the management company and the fast-rising creative, whose career spans content creation, production management, acting, commercial modelling and influencer relations.

Justwummy has worked across several areas of the entertainment industry, appearing in music videos for Fireboy DML, Burna Boy, Bad Boy Timz and Olajidey, while also featuring in productions including The Johnsons and Smart Money Woman. She has also built a reputation behind the scenes, managing productions, coordinating influencer campaigns and collaborating with leading creators such as Cute Abiola, Broda Shaggi and MC Lively.

Speaking on the signing, SYNC MEDIA ENTERTAINMENT said the partnership reflects its commitment to discovering and developing exceptional talent.

“Justwummy is a versatile creative with a strong work ethic and a unique story. We’re excited to support her journey, expand her opportunities and help build a brand that resonates across Africa and beyond,” the company said.

Reacting to the announcement, Justwummy described the partnership as an exciting new chapter, adding that she looks forward to creating meaningful projects and reaching wider audiences with the support of her new management team.

The signing reinforces SYNC MEDIA ENTERTAINMENT’s vision of building a new generation of creators through strategic management, brand development and long-term career growth.