Nigeria’s growing livestream entertainment space received a new addition last week, as BetKing wrapped up the inaugural edition of StreamFest, a five-day online event that blended gaming, comedy, music and creator-led content with audience participation.

Held from July 8 to July 12, 2026 at the BetKing TV Studio, the IGaming live stream event was streamed daily across YouTube, Facebook, Instagram, Twitch, and Kick, attracted more than 131,000 views and generated over 88,000 live audience messages during its run.

Hosted by content creators Brain Jotter and Trench Boy, StreamFest featured appearances by entertainers, gamers and former Big Brother Naija housemates, including Tobi Bakare, Imisi, Doris Okorie, Khalamanja, Lonely, Kuntakite, Samuel Banks, King Beerah and Anthon Umeh.

Across five days, viewers participated in interactive games such as Chicken Keke, Giga Hot 40, King of Spin, Gates of Olympus, and Crash King, as well as audience challenges, giveaways, leaderboard competitions, musical chairs, live DJ sets, and creator-led entertainment segments.

Commenting on the event, Nengi Akinola, Head of Marketing at BetKing, said the event has proved that Nigerian audiences are ready for more interactive entertainment experiences. “StreamFest showed us that Nigerians are ready for live, interactive gaming entertainment. In five days, we generated over 31 million impressions, recorded 131,800 views and 88,200 audience messages, and rewarded more than 700
customers from a ₦50 million prize pool.”

She noted that the company intends to continue exploring live digital formats that combine gaming, entertainment and creator collaborations.