By Jimoh Babatunde
Real estate strategist Alfred Ijimakinwa says Nigeria’s property market suffers from slow sales, weak trust, and limited access — not land scarcity. To fix it, he launched Blue Earth Properties with a disruptive promise: sell your property in 60 days or less.

Ijimakinwa, a business strategist with 15+ years’ experience, built Blue Earth as a marketing and brokerage firm that removes the sales burden from developers and private owners. The company uses “blitz marketing,” targeted social media campaigns, and a database of pre-qualified buyers to turn property sales from waiting games into measurable transactions.

“Guesswork is expensive in real estate,” Ijimakinwa said. Under his leadership, Blue Earth now runs on NIESV-standard valuations and real market data. Comparable properties set prices, not emotion. Marketing targets decision-makers, not just views. Buyer screening filters out time-wasters. Documentation and post-sale support keep clients engaged after the deal closes.

His systems approach comes from BusinessIQ Africa, the venture he founded to help over 1,000 entrepreneurs launch businesses across Africa. That background shaped Blue Earth’s culture: operate like a business partner, not just an agent, with clear structure and measurable KPIs.

The bigger goal is inclusion. Ijimakinwa champions the idea that “everyone deserves a piece of real estate” through installment payment plans and fractional ownership. The models allow Nigerians with regular income to secure land over time and let multiple investors co-own income-generating properties. He said it directly challenges the notion that real estate is only for the elite.

Today Blue Earth Properties offers valuation, fast-sales marketing, property management, and brokerage for houses, land, and apartments. The firm operates in Lagos and Enugu and plans expansion to Ibadan, Abuja, Ghana, and the UK to serve both local owners and diaspora investors.

Recognition has followed the impact. Ijimakinwa recently received the NYAGGI Golden Role Model Award for youth empowerment and innovation in real estate, and an honorary doctorate fellowship in real estate development and project management from the Chartered Institute of Public Resources Management and Politics, Ghana.

With Nigeria’s housing deficit widening and prime land values rising, Ijimakinwa argues that professional marketing and verified documentation are the missing links. “The quicker owners can sell, the faster developers can build more. That cycle is how we close the housing gap,” he said. Through Blue Earth Properties, he is turning property into opportunity — one verified deal at a time.