By Henry Obetta

Wema Bank Plc has launched the “ALAT at 9” campaign a month-long initiative comprising customer-focused activities, rewards and interactive engagements aimed at strengthening user participation.

The campaign which began on May 2 to run through May 31, was unveiled to celebrate the ninth anniversary of its digital banking platform, ALAT.

Among the anniversary activities introduced is “ALAT Wrapped,” which provides customers with a personalised summary of their activities on the platform, as well as the “9 Features in 9 Days” challenge designed to encourage consistent engagement.

The bank also disclosed that customers who complete their ninth transaction at exactly 9:00 a.m. or 9:00 p.m. during the campaign period will receive instant rewards. In addition, a jingle challenge has been introduced to encourage creative participation from users.

Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, said the anniversary mirror’s the bank’s journey in digital innovation and its diligence to delivering value to customers.

Osene stated that the campaign was designed to reward users while deepning the bank’s focus on building an engaging and customer-centric platform.

He said “ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going. Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience.”

Also speaking, the Chief Digital Officer of the bank, Olusegun Adeniyi, said the initiative combines routine banking with interactive experiences through personalised insights and incentives.

According to him, the approach lines up with the bank’s vision of creating a responsive digital banking platform that adapts to the changing needs of customers.

Adeniyi said “With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalized insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive, and centered around the customer,”

Wema Bank restated its commitment to deepening customer engagement adding that the celebration highlights its leadership in digital banking and its ongoing commitment to innovation and service delivery.

They urged customers to participate by updating or downloading the application via relevant app stores.