By Esther Onyegbula

Entourage Integrated Trust Limited has ramped up its grassroots marketing campaign with its ongoing “Spin & Win Market Tour,” drawing large crowds of traders and shoppers in Agege and Oke Arin markets in Lagos.

The activation, which transformed sections of the bustling market hubs into interactive engagement centres, saw traders, shop owners and passersby participate in a prize-winning exercise designed to connect directly with small business operators.

At both locations, enthusiastic participants gathered around branded stands to spin a promotional wheel for a chance to win instant rewards, creating a lively atmosphere that attracted even more onlookers.
Officials of the company attributed the high turnout to the simplicity and accessibility of the process.

“The idea is to meet our customers where they are and engage them in a way that is both rewarding and memorable,” a company representative said. “The response we have seen in Agege and Oke Arin has been very encouraging, with strong participation from traders and shoppers alike.”

According to the firm, the initiative goes beyond promotional giveaways, serving as a strategic effort to build stronger relationships with its core audience within the informal sector.

“We are not just giving out prizes; we are creating real connections,” the official added. “By interacting with traders in their own environment, we are better positioned to understand their needs and provide solutions that truly support their businesses.”

The company further disclosed that the campaign is gaining traction on digital platforms, with real-time photos and videos of participants shared online to extend its reach beyond the physical locations.

“The online engagement has complemented what we are doing on ground. It allows more people to experience the excitement and also increases awareness about our offerings,” the representative noted.

Entourage Integrated Trust Limited said the “Spin & Win Market Tour” would continue across other major markets in Lagos in the coming weeks, as part of its broader strategy to deepen community engagement and enhance brand visibility among small and medium-scale entrepreneurs.