By Ayo Onikoyi
Malta Guinness has unveiled media personality Enioluwa Adeoluwa and actress Rachael Okonkwo as its new brand ambassadors, in a move aimed at reinforcing its connection with Nigerian youth and promoting its latest campaign message, “Every Side of You.”

The announcement underscores the brand’s continued focus on celebrating the multidimensional nature of young Nigerians and encouraging self-expression through culturally relevant engagements.

Speaking on the development, Marketing Manager Garima Khandelwal said the selection of the new ambassadors was driven by their alignment with the brand’s values. She noted that Malta Guinness represents more than refreshment, describing it as a platform that connects with young people and supports their creativity and expression.

According to her, Adeoluwa and Okonkwo embody the energy, resilience, and evolving nature of Nigerian youth, adding that their individual journeys reflect the spirit of the brand.

Also commenting, Brand Manager Rahmotallahi Adeniyi said the partnership is designed to go beyond visibility, focusing instead on authentic representation and deeper engagement with consumers.

The newly unveiled ambassadors, Adeoluwa and Okonkwo, said the collaboration reflects shared values of self-belief and personal growth. They added that the campaign will feature nationwide cultural activations and experiences aimed at connecting with audiences across different platforms.

The partnership marks a new phase for Malta Guinness as it continues to position itself as a lifestyle brand that resonates with the aspirations and identity of Nigerian youth.