…Targets expansion into Nigeria, other emerging markets
By Chioma Obinna

A United Kingdom-based luxury beauty and wellness company, Innovare, has clinched a major international honour at the Asia Pacific Sustainability Conference & Awards 2026, underscoring its growing influence in sustainable innovation and premium product development.
The award, presented on April 17 in Kuala Lumpur, brought together over 200 global business leaders, sustainability experts, and innovators at the prestigious gathering held at Kompleks Kraf Kuala Lumpur.
Organised by SustNET and founded by sustainability advocate Dr. Norsaidatul Akmar Mazelan, the awards celebrate organisations demonstrating measurable leadership in environmental stewardship, responsible growth, and innovation.
For Innovare, the recognition marks a significant milestone in its international expansion drive and validates its strategy of blending science, luxury, and sustainability.
Founded by Hana Nur, the company has carved a niche in the competitive beauty industry with its premium skincare and wellness products designed to deliver both performance and emotional connection.
Speaking after receiving the award, Nur described the recognition as a defining moment for the brand.
“We are deeply honoured to receive this recognition. Innovare was founded on the belief that luxury, science, and responsibility should exist together,” she said.
“To be acknowledged for our commitment to People, Planet, and Prosperity is both meaningful and motivating. It strengthens our resolve to continue building a modern global brand that delivers beauty, wellbeing, and innovation with purpose.”
Industry observers say Innovare’s rapid rise reflects a shift in global consumer preference towards brands that combine quality with ethical responsibility.
The company’s growth trajectory has been notable. One of its patented innovations has recorded sales exceeding 100,000 units over the past five years, driven by strong repeat demand and positive customer feedback. With a customer base of over 60,000 clients, the brand has generated revenues surpassing £1.5 million in a highly competitive market.
Its affiliate, White Innovation, has further expanded the group’s footprint through bespoke skincare treatments, advanced wellness programmes, and personalised consultancy services for high-profile clients.
Beyond cosmetics, Innovare is also investing in medical and health-focused innovations, including the development of advanced sexual wellness protective systems aimed at improving early detection of sexually transmitted infections, a move experts say aligns with growing emphasis on preventive healthcare.
The company is also set to roll out new fragrance lines and expand its treatment offerings as part of efforts to strengthen its presence in London and across Europe.
In a strategic move, Innovare has recently entered the Nigerian market, with plans to deepen its footprint across Africa while exploring opportunities in Asia, North America, and South America.
Under the strategic marketing direction of Ebube Ebisike George, the company is intensifying efforts to scale operations, build brand equity, and position itself as a leading player in the global luxury wellness space.
Analysts note that the recognition at APSCA 2026 not only enhances Innovare’s global profile but also signals increasing opportunities for cross-continental partnerships in sustainable beauty and health innovation.
With its expanding portfolio, growing international reach, and strong sustainability credentials, Innovare appears poised to consolidate its position as one of the emerging forces shaping the future of luxury wellness.