By Etop Ekanem

NIVEA’s landmark N3 billion National Consumer Promotion officially reached its final draw stage, setting the tone for a highly anticipated grand finale where the biggest winners will be unveiled.

After 12 weeks of nationwide excitement, multiple draws, and consistent winner announcements, the campaign is concluding on a high note, having rewarded hundreds of thousands of Nigerians and created new millionaires across the country.

Among the latest standout winners are Suliat Muyideen from Lagos and Obi-Okafor Chukwunonso from Port Harcourt, Rivers State, who each won N1,000,000 after purchasing their regular NIVEA products.
Reacting to her win, Suliat described the experience as life-changing: “I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me and my business.”

For Chukwunonso, who came to claim his prize alongside his brother, the experience was both surprising and deeply rewarding: “I honestly didn’t believe it at first. Buying my regular NIVEA lotion has brought me this kind of luck. This is something I will always remember, and I’m truly grateful.”

Speaking ahead of the grand finale, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, expressed excitement about the campaign’s impact:
“Over the past 12 weeks, we have celebrated hundreds of thousands of winners, but the biggest rewards are still to come. We are excited to unveil our grand prize winners—more Nigerians who will become millionaires, drive home SUVs, travel to Spain, and experience truly life-changing moments.”

Over the course of the campaign, more than 700,000 winners have emerged nationwide. Nearly 400 consumers have won cash prizes ranging from N1 million to N50,000 Jumia shopping vouchers, while over 1.2 million participants have received N1,000 instant airtime rewards, demonstrating the scale and inclusivity of the initiative.

The Grand Prize Draw, held on April 9, unlocked 10 lucky consumers who won the campaign’s biggest prizes. These include three brand-new SUVs, all-expense-paid trips to Spain to watch Real Madrid live, and major cash prizes of N5 million, N3 million and N2 million. All grand prize winners will be officially unveiled at the grand finale ceremony scheduled for April 16, 2026.